adpaq named most innovative online media platform in Adformatie Media Report 2025
Amsterdam, 16.12.2025
adpaq, the digital audio advertising platform, has achieved an outstanding result in the Adformatie Media Report 2025. In its first year of inclusion, Adpaq ranked third overall in the Top 50 media companies and was named most innovative and most customer-centric player within the Online & Mobile category.
The Adformatie Media Report is the leading annual benchmark of the Dutch media industry and is based on evaluations by advertisers, media planners and media owners.
Recognition for digital audio specialisation
According to respondents, adpaq stands out for its user-friendly platform, its dedicated focus on digital audio, and the combination of programmatic buying with AI-powered creative and optimisation capabilities. This positions adpaq as a specialist platform in a market that is rapidly professionalising.
“Digital audio deserves its own creative and technological mindset,” says Dave Janssen, Marketing Director at adpaq.
“For too long, digital audio has been treated as an extension of display or video. We built adpaq to put digital audio creativity first — combining data, AI and storytelling in a way that helps brands connect with people in a more human and meaningful moment.”
Rapid growth of digital audio
The Media Report identifies digital audio as one of the fastest-growing media channels, with advertisers allocating increasingly larger budgets. Through integrations with leading supply-side platforms and access to nearly the full Dutch digital audio inventory, Adpaq enables agencies and advertisers to scale audio campaigns efficiently without sacrificing creative impact.
