Amsterdam, may 1st – adpaq, Digital Audio Platform, has secured its first major media-side partnership with One Media Sales BV (OMS), part of Talpa Media Solutions, one of the largest media companies in the Netherlands.

This milestone agreement will make OMS’s top-tier radio stations and premium digital audio platforms accessible to advertisers through adpaqs programmatic technology. OMS represents some of the Netherlands’ most influential audio properties, including Radio 538, SkyRadio, Radio 10, Radio Veronica, 100% NL, Slam!, and leading podcasts from Audiohuis.

The partnership marks a pivotal moment for adpaq and the programmatic audio industry, setting a new standard for how audio inventory is bought and sold in the Dutch market. Advertisers will now be able to create, manage, and optimize campaigns with greater ease, leveraging data-driven automation across OMS’s extensive network of premium audio channels.

The adpaq platform is a comprehensive solution designed to plan, programmatic-buy, monitor, optimize, and craft creative campaigns—combining the emotional impact of traditional audio with the precision and efficiency of digital advertising.

Maarten Duijne, CEO of adpaq, commented:
“We are thrilled to partner with One Media Sales BV and Talpa Media Solutions as our first media partner. Their portfolio of iconic radio stations and digital platforms provides us with a unique opportunity to demonstrate the transformative power of programmatic audio advertising. Together, we’re enabling advertisers to connect with audiences across the Netherlands with unmatched precision and efficiency.”

Joris van der Pol, CEO at OMS, added:
“By collaborating with adpaq, we’re offering advertisers innovative ways to leverage our extensive audio and digital network. Programmatic audio is an essential component of today’s media mix, and adpaq’s platform empowers our clients to deliver personalized, effective campaigns to listeners across our channels.”