Frequently Asked Questions

An audio DSP (Demand-Side Platform) is a technology platform that allows advertisers to purchase audio ad inventory programmatically across various digital audio channels, such as streaming services, podcasts, and internet radio. It enables advertisers to manage and optimize their audio ad campaigns through automated processes.

• Automation: Audio DSPs use algorithms and data to automate ad purchases, whereas traditional methods often involve manual negotiations and placements.
• Real-time Bidding (RTB): DSPs leverage RTB to bid on inventory in real time, ensuring efficiency and potentially lower costs.
• Targeting Options: DSPs offer advanced targeting capabilities based on user data, enabling advertisers to reach specific audiences effectively.

• Inventory Access: Ensure the DSP has access to a wide range of audio inventory, including popular music services and podcast networks.
• Targeting Capabilities: Look for options like demographic, geographic, behavioral, and contextual targeting.
• Analytics and Reporting: A robust dashboard with performance metrics and reporting tools will help you track the effectiveness of your campaigns.
• Creative Tools: Some DSPs offer creative capabilities, including ad-building and dynamic creative optimization.
• Integration: Ensure that the DSP can integrate with other marketing tools and data platforms for seamless operations.

Pricing models can vary but typically include:

• CPM (Cost Per Mille): Cost per thousand impressions.

Programmatic audio buying refers to the automated purchase and placement of audio advertising through digital platforms. It has become increasingly important as more consumers listen to music and podcasts online. Here are some frequently asked questions (FAQ) regarding programmatic audio buying:

Programmatic audio buying uses technology and algorithms to automate the buying of audio ad space. Advertisers can target specific audiences based on demographics, preferences, and behaviors, making the process more efficient and effective.