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Programmatic audio buying is the use of technology to automate the buying and selling of digital audio ads. Through an automated process, advertisers define parameters such as demographics, location and listening behavior. The programmatic technology buys digital audio ads across a variety of platforms – including streaming services, podcasts, online radio and more.
Massive Multi-Platform Reach
No more juggling separate deals across different platforms. adpaq unifies access to a broad range of audio channels –podcasts, streaming music services, internet radio, and more- through a single, streamlined platform.
Advanced Targeting
Powered by rich data, adpaq enables precise targeting based on geography, demographics, listening behavior (platforms, genres, time of day), and more. With the integrated Creative Studio, you can easily craft and deploy tailored audio creatives quickly and at scale.
Real-Time Data & Insights
Data drives results. adpaq’s real-time dashboards deliver actionable insights into listener engagement, reach, and frequency giving you the agility to refine campaigns on the fly. Adjust bids, shift targeting, or optimize regions with ease and confidence.
Whether you’re looking to drive traffic, boost conversions, or build brand awareness, adpaq supports your goals across the entire marketing funnel empowering you to maximize campaign impact from start to finish.
Create and launch your audio campaign in four steps
adpaq enables quick setup and intuitive campaign management. In just four steps, you can create and launch your audio campaign, quickly, easily, and with full control:
Build digital audio campaigns using a wide range of variables, geography, demographics, listening behavior, day of the week, budget pacing, and more.
Automate media buying with programmatic audio ads across streaming platforms, podcasts, and online radio, ensuring your message reaches the right audience at the right time.
Continuously refine campaigns in real time to maximize performance and engagement across all channels and formats.
