With Targeting Sets in adpaq, you can already save and reuse your preferred targeting configurations, eliminating the need to rebuild the same setup for every new campaign.

Now we’re taking it one step further!

We’re introducing 13 preconfigured Targeting Sets, built around demographics, interests, and audience categories.

From Sports and Business & Finance to Health & Wellness, Family & Parenting, and Target Demographic.
These ready-to-use presets give you a head start when setting up your next campaign.

From channel-first to audience-first

Traditionally, campaigns are often planned with specific audio channels and media titles as the starting point.
With adpaq, you can take a different approach by putting your audience at the center of campaign planning.

Instead of only asking: “Which audio channel do I want my message to be heard on?”

Start by asking: “Who do I want to reach, and how can I make sure my message reaches the right audience?”

Our new Targeting Sets make this approach even easier. Simply select a relevant audience category and use the
preset as the foundation for your campaign.

The result? Less manual configuration, faster campaign setup, and more time to focus on campaign strategy.

All 13 new Targeting Sets are now available in adpaq.

Explore them in the platform today!